Date & Time
Monday, April 21, 2025
12:00 - 1:00 pm MT
Relationship Selling – The Key to Growing the Bank
The rules for developing relationships and selling in the past no longer apply in today’s fast-paced, tech world of banking. Bankers must be adept at utilizing tech tools to find and contact prospects and they must recognize that prospects don’t need them for information anymore. So, how do you demonstrate your value and differentiate yourself as a financial advisor?
There is a science to selling that identifies the skills and behaviors top lenders exhibit. This webinar will walk participants through the 21 specific skills that salespeople must have to be truly successful at relationship selling. Jack Kasel, Sales Development Expert and Community Bank Specialist with Anthony Cole Training Group, will share the specifics of each skill, how they impact success and how these apply to success in banking. Bankers and sales leaders will leave with a good knowledge base of how to elevate the effectiveness of their current relationship selling approach to forge deeper relationships.
Learning Objectives:
- Understand how the specific skills that impact prospecting, qualifying, relationship management, and ultimately, sales success
- Evaluate personal strengths and weaknesses by utilizing this information to identify areas for focus and improvement
- Gain access to a free tool to evaluate the team for the 21 core sales competencies
Speaker Bio: Jack Kasel, Sales Development Expert & Community Bank Specialist
Jack has 30+ years of experience in sales and sales management spanning a host of industries including software, transportation, printing services, insurance and training. During his tenure at FedEx, he oversaw all aspects of regional training prior to being promoted to District Manager. Since joining Anthony Cole Training Group, Jack has become one of our community bank specialists, helping our bank clients sell better, coach better and hire better. Jack brings deep experience of feet on the street, practical selling as well as a coaching and training background, to help banks improve their sales results and close their sales opportunity gap.
About Anthony Cole Training Group
For 31 years, Anthony Cole Training Group has been helping banks, insurance firms and other financial service organizations to close their sales opportunity gap by helping them sell better, coach better and hire better. Utilizing science-based, data-driven research and working hand-in-hand with clients, ACTG evaluates the organization, the market and individual and company strengths. Our skilled and industry-experienced Sales Development Experts then help to align company strategies and implement a customized Sales Managed Environment® framework that fosters sales growth and production. Our core focus is to grow people and grow organizations.
Registration
$99 per person
REGISTER
Learn how to receive up to 40% reimbursement for your registration